Product Integration

by moviestar couture on July 1, 2008

OK, so It’s happening again. Hollywood is running on fumes with this actor’s strike looming in the horizon.
Will they strike? Nobody knows . Really, no body knows for sure, not even the actors, and that is such a pain for everyone, and I mean everyone. People are not spending, and businesses are hurting. In the meantime, I have found some great videos to understand part of what they are fighting. It’s called – Product Integration. Which is kind of like a commercial
within a story in a film or TV show. Lots of commercial information
and ads filtered for you to absorb with your favorite actor’s performance in your favorite show. The trick is that you don’t know it’s a commercial until you have already seen it. Aha!

This Product Integration – SAG video here illustrates from the point of view of an actor what they are fighting against.

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